Who gets to define BEAUTY?
#whitehairdontcare: A New Era in Beauty is a film that asks just that
Fueling a movement to challenge outdated beauty standards
Empowering women to celebrate their natural aging process
Watch the official trailer!
Recent Press
About the Film
#whitehairdontcare delves into the lives of women…
who are challenging the pervasive societal pressure to conform to youth-obsessed beauty ideals
Through intimate interviews and powerful stories, the film explores the journey of embracing natural aging, celebrating self-acceptance, and redefining what it means to be beautiful
It’s a call for change and a celebration of Aging
About the Filmmaker
Aishah Iqbal isn’t your typical filmmaker
With 20+ years as a Marketing Executive in Tech & Advertising, her storytelling instincts are undeniable
Driven by a 100-day TikTok focus group, she taps into the burgeoning movement of women embracing their aging hair, with a dedicated digital following
Private Screening of #whitehairdontcare
The #whitehairdontcare documentary film was privately screened at the New Parkway theater in Oakland, CA on March 5th, 2025 and was recieved very positively by the audience
The event, organized by Creator & Director Aishah Iqbal, gave audience members a unique opportunity to view the film and engage with cast & crew members during a post-screening Q&A session
Audience Reactions
67%
Have changed their perception of aging & beauty.
100%
Would recommend this film to others.
83%
Feel more confident about natural aging.
Audience Demographics
The significant engagement from viewers aged 25-34 and 35-44 demonstrates the film’s ability to resonate across generations.
The participation of male viewers underscores the universality of the film’s themes and its capacity to spark meaningful dialogue across genders.
Bringing the Film to YOU!
The film has not yet been widely released but is already making waves!
Private & film festival screenings have garnered fantastic feedback, with audiences loving its message
We’re continuing to build organic excitement as we make our rounds on the film festival circuit, with plans for additional screenings around the country
We can’t wait to share this powerful story with a wider audience soon!
We need your support!
Marketing is essential to get this film seen and spark crucial conversations
We’re excited to share that #whitehairdontcare is now fiscally sponsored by Filmmakers Collaborative SF, which means your donations are tax-deductible!
This partnership not only gives our film added credibility as we scale our impact campaign, but it also makes it easier for supporters like you to contribute meaningfully.
Every dollar helps us challenge gendered ageism, amplify the voices of women embracing their gray hair, and drive cultural change in the beauty industry.
Thank you for believing in this work and for helping us build a more inclusive definition of beauty, one silver strand at a time!
Have questions? Want to learn more?
Please feel free to contact me by email, or alternatively fill in the form below, and I will get back to you as soon as I can.
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